What Personally Identifiable Information Does Sturm, Ruger Collect From Me?
Sturm, Ruger collects information from our web site in several ways. When you select product features of interest, we may retain this information in aggregate so as to help us manufacture the kinds of products most in demand by our customers. This information will not be collected or used in a way in which you are personally identified. When you order accessories or logo wares, we need to know your name, e-mail address, billing and shipping address, credit card number, and expiration date. This allows us to process and fulfill your order of accessories or logo wares from our web site.
How Does Sturm, Ruger Use My Information?
Sturm, Ruger's primary purpose for collecting and using personal information is to perform certain functions on your behalf like processing your On-line Store order or fulfilling a catalog request. We also collect certain financial (credit card information) from users who order accessories and logo wares from us, and this information is used solely to bill and ship your orders.
Who is Collecting the Information and with Whom is it Being Shared?
Sturm, Ruger may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Sturm, Ruger's rights or property, other Sturm, Ruger users, or anyone else that could be harmed by such activities.
Further, Sturm, Ruger may disclose aggregated user statistics (for example, 75% of all download requests are Instruction Manuals) to others, but none of these statistics will contain personally identifiable information about our customers.
What are My Choices Regarding Collection, Use, and Distribution of my Information?
When you are on www.ShopRuger.com and are asked for personal information, you will be given the opportunity to “opt out” from having Sturm, Ruger contact you regarding special offers and promotions.
If you give us your telephone number, we will use it only to call you regarding orders that you have placed for products.
What are Cookies and How Does Sturm, Ruger Use Them?
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ABOUT OUR WEB SITE SECURITY
What Security Precautions are in Place to Protect the Loss, Misuse, or Alteration of my Information?
Sturm, Ruger has made a significant investment in the latest technologies to protect the information provided to us. We go to great lengths to keep all your information private and safe. We use the best-known Internet Certificate Authority, VeriSign, to safeguard your financial information. They authenticate our On-line Store web pages and registration information entered in our RugerAuction site and provide us with Secure Socket Layers (SSL), the industry standard for securely transferring information to process your order. SSL encrypts, or translates your order information into a highly indecipherable code, which offers the highest degree of confidentiality and security, when transmitting financial data over the Internet.
Alas, no data transmission over the Internet can be 100% secure. While we strive to protect your personal information, Sturm, Ruger cannot warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems. Please keep in mind that whenever you disclose personal information online, that information can be collected and used by others. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.
Date last revised: 1-13-05