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Privacy PolicyEffective September 1, 2010 This Web Site Privacy Policy ("Privacy Policy") is provided by Sturm, Ruger & Co., Inc. ("Sturm, Ruger," "we," "our," or "us"). This Privacy Policy describes Sturm, Ruger's practices regarding Personal Information (as defined below) collected via the Sturm, Ruger web sites that include a link to this Privacy Policy (the "Web Sites"). Unless specifically stated otherwise, this Privacy Policy applies solely to Personal Information that we gather or collect via such Web Sites. It does not apply to any information collected offline or otherwise outside of the Web Sites. Please take a moment to review the terms of this Privacy Policy. Please also review our Terms of Use, which govern your use of our Web Sites. Please note that certain features or services discussed in this Privacy Policy may not be offered or available on all of our Web Sites. What Personal Information Does Sturm, Ruger Collect About Me? Information You Voluntarily Provide to Us Information We Automatically Collect
Cookies. A cookie is a small data file placed on a computer when it is used to visit a web site. Cookies may be used for many purposes, such as tracking user preferences and web pages visited while using the Web Site. You may disable cookies using your browser's preferences, but some features of our Web Sites may not function properly or may operate slowly if you disable the cookies. To place an order on our web site's Online Store, your browser must be set to accept cookies. Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with the Web Site, such as which links you click on. The code is temporarily downloaded onto your computer from our web server or a third party service provider, is active only while you are connected to the Web Site, and is deactivated or deleted thereafter. Notice to Parents How Does Sturm, Ruger Use Personal Information? The Web Site Usage Information we collect may be used for a number of purposes, such as system administration, to help us understand the demographics of the visitors to the Web Sites, to enhance the performance and usefulness of the Web Sites, to report aggregate information to our business partners, or to audit use of the Web Sites. With Whom Do We Share the Personal Information? Third Parties Providing Services on Our Behalf. We may share Personal Information with our agents and representatives who perform services on our behalf. This includes third parties that host or operate certain functions or features of one or more of the Web Sites, send communications on our behalf (including marketing e-mails), process credit card and other payment transactions, fulfill orders, analyze data, provide marketing assistance, or create, host and/or provide customer service on our behalf. These third parties may have access to Personal Information in order to provide these services to us or on our behalf, but are permitted to use such Information only in accordance with the terms of this Privacy Policy. Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (collectively, "Promotions") through the Web Sites. If you choose to participate in a Promotion, Personal Information about you may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list. Also, by entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion. Business Transfers and Corporate Changes. We reserve the right to disclose and transfer Personal Information: (1) to a subsequent owner, co-owner or operator of one or more of the Web Sites; or (2) in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of Sturm, Ruger's stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process. Legal Requirements and Law Enforcement. We may also transfer and disclose Personal Information to third parties: (1) in the event we are required to respond to a court order, subpoena, discovery request, or other legal process, or if in our good faith opinion such disclosure is required by law; (2) at the request of governmental authorities conducting an audit or investigation; (3) to verify or enforce compliance with our Terms of Use, other agreements or policies governing a Web Site, or applicable laws, rules, and regulations; or (4) whenever we believe disclosure is necessary to limit our legal liability or to protect or enforce the rights, interests, or safety of a Web Site, its users or other third parties. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. Except as indicated above, Sturm, Ruger will not disclose to others any of your Personal Information unless we have your express permission. Sturm, Ruger may, however, share non-personally identifiable information, such as Web Site Usage Information or other aggregated user statistics, as well as anonymous information derived from Personal Information, such as de-identified user information, with third parties for any purpose. What are My Choices Regarding Use and Distribution of Personal Information? If you opt-in to receiving offers and promotions, we may occasionally send you information about products and services that we feel may be of interest to you. Only Sturm, Ruger (or agents or representatives working on behalf of Sturm, Ruger who are permitted to use your information only in accordance with this Privacy Policy) will send you these offers. You can opt-out from receiving these emails at any time by following the simple instructions provided in every email, or by writing us at STURM, RUGER & COMPANY, INC., Attention Marketing Department, 1 Lacey Place, Southport, CT 06890 so that you will no longer receive such offers and mailings. If you give us your telephone number, we will use it only to call you regarding orders that you have placed for products or for product safety or advisory information. Links and Advertisements: Consent to Transfer Personal Information to the United States
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